OUR CEO

EVAN CHILDS

"Being comfortable in your own clothes will breed confidence in other areas of your life. Choose pieces that are YOU and your personality."

ORIGIN STORY

"MADE FOR US"

Since I can remember, there's always been a Men's section and a Women's section in clothing stores, and I never really fit in either category. It was a challenge to find clothes I really felt represented me, and that I felt GOOD in. I would choose a top from the women's section and it would fit tight in my shoulders, was usually shorter than I wanted it to be, and it always felt that the color palette was leaning towards hyper femininity. On the other side, the guys clothes, although I loved the look, always were too baggy, too wide, and usually longer than I needed it to be.

I knew there had to be other girls like me, that really didn't fit in the simple boxes of MEN'S CLOTHES and WOMEN'S CLOTHES. So why wasn't there a middle ground?

Fast forward to 2016, and I got picked up by a clothing sponsor, a male clothing company, but I loved their gear, and I found that if I rolled the jogger waistband over one time they would look ok on me! They came out with some leggings for women about a year later, and I couldn't help but wonder.. why not joggers? Are they solely for men? Surely not.

The nagging voice came back of why isn't there a middle ground for girls like me who really like the look of joggers, tees that fit nice, and shorts that dont ride up my butt crack or hang down 10 inches from it.

This is really where the true inception of Alpha Forward came from. I decided why not try to see if there really are people like me out there that feel the same way? So I hit the pavement running in 2017, and have had a blast ever since designing clothes, that not only I've wanted in my closet, but tons of girls all over the world. 

I'm so happy to have created a place they can shop, that is MADE FOR US.

THE NAME

This brand was created to represent a mindset followed by a lifestyle of implementing that mindset. Time always moves forward on the good days and the terrible ones. How we move forward with that time is what shapes us into the people we become. Attack each day with an alpha mentality remembering that nothing can stop your resiliency and nothing can steal your joy.

PAYING IT FORWARD

A major part of this brand will also be PAYING IT FORWARD, as we move forward in our own lives. Each quarter, a portion of our profits will go to our non profit EAT LAST CO or another charitable organization or group.